For the very first SAB campaign, we wanted to create something simple, radiant, and authentic.
Images that reflect the brand: the sun, the ocean, the colors of summer, and that feeling of freedom found in every piece of the collection ✨
The shoot took place in Bali with Alive in Creative, a local Balinese photographer with whom we imagined several worlds around this first collection.
The studio
We began the day in the studio with natural light and a minimalist vibe to highlight the cuts, materials, and details of the bikinis.
The goal was to create clean, bright, and timeless images, while keeping SAB’s radiant energy ☀️
The surf school
Next, we headed to a surf school for a more spontaneous and lifestyle vibe.
The surfboards, the sand, the colors, and the Balinese atmosphere matched the collection’s universe perfectly.
It is probably one of the places that best represents the SAB spirit: pieces designed for traveling, enjoying the sun, and living summer to the fullest ✨
Sunset photos
We also wanted to create something more editorial and fashion-forward.
The photos taken in a parking lot at sunset bring a rawer and more spontaneous energy to the campaign.
A warm, minimalist, and effortless vibe that blends a summer mood with a fashion aesthetic.
Golden hour on the beach
It was impossible to imagine this first campaign without the beach.
The golden light of Bali, the ocean, and the sunset colors gave the photos that bright, warm atmosphere that inspires the entire collection ☀️
Villa Magda
We finished the shoot at Villa Magda, a magnificent Balinese villa, to capture more natural and intimate moments ✨
Mornings by the pool, material details, vacation moments, and that calm atmosphere that makes Bali so charming.
This first SAB collection is inspired by all those summer moments we wish we could keep forever ☀️